From Predators To Icons: Exposing the Myth of the Business Hero by Michel Villette and Catherine Vuillermot

In the popular imagination, the business media, and the schools of business and management that train new generations of entrepreneurs and executives, achieving extraordinary success in business is attributed to far-sighted individuals who have taken bold risks, provided innovative leadership, and introduced new products, services, or ideas superior to those of the competition. Amid the growing skepticism about the means by which vast amounts of wealth are accumulated and its consequences, however, this belief is long overdue for reevaluation. In From Predators to Icons, Michel Villette, a sociologist, and Catherine Vuillermot, a business historian, examine the careers of thirty-two of today's wealthiest global executivesincluding Warren Buffett, Ingvar Kamprad, Bernard Arnault, Jim Clark, and Richard Bransonin order to challenge the conventional explanations for their extreme success and come to a better understanding of modern business practices. Book jacket. This 2009 Cornell University Press Paperback is in very good condition.

ISBN: 9780801475665 SKU: 1549023 This image is of the actual book.